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Liverpool’s new designer hotspot, Smudge Boutique!

Everyone here in the Chic office follows fashion religiously and we are always on the lookout for new brands to try out. The latest office favorite is Liverpool based Smudge boutique! 

Smudge is a family business ran by mother, Alison Dunn, and daughter, Lauren Casey. Smudge have recently expanded and now have two boutiques, one in West Kirby and the other based in Liverpool’s luxury shopping centre, The MET Quarter.  Lauren said: “We’re an ambitious bunch, our team of two has grown to four and a bit but we’re still a really small team running both shops and the website! We run the business as a family and everyone is involved in developing ideas.”

Smudge provide a completely personal service and the girls will go above and beyond for their customers. Lauren said: “We’re firm believers fashion is for anyone and everyone so we like to make people feel really comfortable in store and people come in for a chat as much as anything else!”

(Kendall Jenner wearing Lavish Alice)

Smudge boutique offer a wide range of garments with each piece being that extra bit special than what you might find on the high street. So, Smudge is the place to go to if you’re looking for a completely individual outfit! Lauren said: “We’re constantly on the hunt for up and coming brands, with unique style and quality.”

(Alice McCall)

Smudge stocks many of the celebrity favored designers such as Alice McCall, Rebecca Rhoades, Dark Pink and Lavish Alice so moving to the premium MET Quarter was the next natural step for Smudge. Lauren said: ” We quietly snuck into the Met Quarter just before Christmas. We did a pop up shop here in Christmas 2015 and it went really well! The opportunity came up for us to come back here permanently not long before Christmas so we threw everything we could at it to get open in time for Christmas and decided to go for it!”

(Beyonce wearing Alice McCall)

Everyone at Chic loves The MET Quarter and so does everyone at Smudge! Lauren said: “The MET Quarter is just a beautiful shopping centre with some great stores, I think Liverpool One came along and knocked it off the map a little but it’s a fantastic centre and it’s just a great fit for us. There’s lots of complimentary stores and we had such a lovely experience here last time, the people working in this centre are all fantastic. We feel really at home here now!”

(Rebecca Rhoades Josie playsuit)

Lauren and Alison love getting to work with the people they’re closest to, Lauren said: “The best thing is the sense of achievement when things go well and you get to share that with the people you love. It’s lovely sometimes to sit back and see what we’ve all achieved together and be really proud. To be able to build something together is amazing.”

If you’re looking for a fabulous outfit for your next event then head to the website to take a look at all the latest pieces. Or head to one of the Smudge Boutiques, 86 Banks Road, West Kirby, CH48 0RE / The MET Quarter. You can also email via or call on  0151 625 2852 for more information!